Category Archives: Amusement

Life-changing video for marketing cats.

This video made Ninja Cat think. Think long and hard.

You better see it too. It’s life changing for marketers and agency dwells.

http://player.vimeo.com/video/5515884

Paul Boag on “Get Clients to say ‘Yes!'” from Carsonified on Vimeo.

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Where Digg and Google failed, Facebook might win.

I totally get the point, why such aggregations like Digg, Delicious or StumbleUpon exist. With the Internet swelling and growing out of control, there is slowly more and more need for people to filter the content, and actually find bits that are truly worthy of attention. Google page ranking and search engine can feel suffocating for content. And no mechanical algorithm can actually find “value” in content, it has to be done “by hand” and with proper intuition.

But most Digg-like portals either fell into obscurity, or grew to the point where even valuable stories have a hard time to break though, unless they are spotted by a power-user or pushed to the top with a bit of viral luck from another medium. Additionally, with Digg and Delcous being dominated by male users, both portals are naturally skewed towards more technological, geeky stories. Question remains – is there no hope for valuable content, that just dose not have enough viral punch to get the “”top-story” status?

And here is where Facebook comes in. For long, Facebook has been doing great in spreading links and allowing people to share content. Websites keenly adopted Facebook social plug-in, and now with Facebook officaly pursuing the goal of becoming the aggregator of content worthy sharing, it might change the way we consume the web entirely (and undermine Google’s rank domination and how much we rely on search engines all together to find content).

With a bit of help from Facebook, and including all other trends (social plug-ins, making content easy to share, etc), our networks and friends all can become part of a global content-filter, that is at the same time “community-localized”. With our individual efforts combined together, we can quickly give proper credit to valuable content, saving it from drowning in the content noise. But at same time, the content will be relevant to the community we function in – skewed to be interesting to our age-group, country or occupation (unless we have nothing in common with our Facebook friends ;p). This is something that cannot be done by Google (no matter how hard they try), Digg or any other search engine or content aggregation.

So what’s next? Death of portals? Or revolution in SEO? Or maybe something totally different? Do share your thoughts!

Ninja Cat likes how bloggers get engaged

Ninja Cat has been watching over Singapore’s social media scene and recently has noticed a lot of activities that involwe blogger in promotions:

Sony Vaio W promotion Fan Page gathers bloggers who create media about how their life was improved by their brand new laptops. Bloggers send traffic back to Fan Page asking their friends and fans to “Like” their media that is reposted on the page, but the page itself promotes the media created by bloggers with giving links back to their blogs.

Dove “go fresh” challenge again invited bloggers create a lot of media (with focus on video) and send traffic back to the fan page.  Ninja Cat is a bit disturbed by homemade videos of young girls under the shower, and hopes they don’t get to much stalking.

Happy it’s here – the organizers gathered a group of bloggers and occasionally link back traffic to blogs, if the bloggers touch on the relevant subjects. Bloggers use graphic design provided by organizers and propagate information given by the organizers.

What Ninja Cat really likes about those contests, are how the organizers give bloggers traffic and exposure in exchange for content. Traditionaly marketers used to be very greedy about traffic, and would not share it with bloggers. Such route was taken by Samsung Omnia II contest, where organizers took content from bloggers, but took a lot of effort in not sendign traffic back to their blogs.

For Ninja Cat it makes more sence to send traffic to bloggers – bloggers are naturally more trustworthy and amiable than any promo-page. Bloggers also have the ability to nurture relationships, that go beond promotion periods. Blogs are easier to follow though multiple RSS tracking applications, while promo pages require intentional visits.

Agencies and selfish corporations, that want to keep all the traffic to themselves are shooting themselves in the foot in Ninja Cat’s humble opinion. Google proved that as a business they need to make people use the Internet first, to earn of them later. In same manner companies and agencies must ensure bloggers who work for their promotions can nurture sustainable communities.

Being greedy is not the way. Ninja Cat says more love, can make the world a better place.

Ninja Cat likes those pages

Ninja Cat has been very buys recently, but still wants to post something. That’s why she decide to post two pages that have recently impressed her:

Saab technologies page – Ninja Cat love the clean, flawless execution and the engaging features

Halo 3 – Ninja Cat find amazing the marriage of real and fictional in this well designed site

Brewerkz and Yoguru almost got it rite

Ninja Cat thinks giving out freebies for first 1 000 fans is an interesting idea. It shows that the company is ready to give something to the fans, and the probability of all 1 000 fans claiming the freebie is highly unlikely, so it’s safe for the company budget. Fans feel all warm and fuzzy, showered by love from company, and company can speed up hitting the psychological 1000 mark.

But Ninja Cat wonders if such giveaways are good idea for everyone. So last few days she observe two brands struggling to hit the 1000 fans mark.

Brewerkz promised a pint of lager to first 1 000 fans. Even Ninja Cat likes beer, and free beer even more. So when Brewerkz announce their offer, Twitter folk reacted with enthusiasm, with over 30 retweets .  The fan base swelled within minutes, and beer-talks sparked. However, Brewerkz failed to get 1000 fans.

Yoguru followed same tactic and promised yummy yogurt to first 1 000 fans. Ninja Cat likes yogurt too.But despite weeks of asking, inviting, pleading and nagging, the fan base crawled slowly. Seeding attempts on Twitter did get a few re-twitts, but no one went crazy or wanted to talk about yogurt.

Ninja Cat likes yougur and beer

Ninja Cat likes yogurt and beer

So now, Ninja Cat is wondering if it was a good move for both brands to promote themselves with freebie offerings. For Brewerkz it was easy to build up the hype, but it’s not that hard to find 1-for-1 offers, and other promos for beer. Plus, Ninja Cat wonders how likely is that  a fan would go down to Brewerkz just to collect one pint of beer?

Yoguru did not have the excitement factor to their offer, but in reality, it might have been far more valuable than Brewerkz, but still it was hard for the public to see it as an offer worth spending their time on.

Offering freebies is also dangerous to bran image: it cheapens the perception of product.  And if producer has so many resources to give away a 1 000 freebies, than does this mean the usual price is actually a rip-off?

Ninja Cat thinks it’s a better idea to give less, but more valuble prizes. A $50 voucher to every 100 fan, or a full blown dinner for the number 1000 fan and 9 of his friends? Ninja Cat would like that! Or if Yoguru actually gave something special to fans – a unique gratification, like special edition topping? Or free yogurt topping for a year to 10 lucky draw fans?