Ninja Cat will not even bother to talk about why, and how small businesses should go to social media. But Ninja Cat know, that reasons might be good, but the problem lays in resources.
Small businesses don’t have time, nor money. But in social media, it’s actually time that counts more – sometimes just doing things on social media, with no promotional activities, will still yield some results – but they will be spread very thin over time. So, one needs to spend a bit on speeding up the process.
There is a myriad of reasons to have a fan page. One of them is that they can crawl around on their own – the recipe is quite simple: create a page with a sexy name, spam and beg your friends and family to “like it”, and if your business has some social media appeal, the page will gather likers over time, and maybe even get you a few new clients.
1 cent campaigns
If you live in the states, or Western Europe – you will have to fork out quite a bit of cash to buy Facebook advertisement campaigns. But if you target Indonesia, Philippines, Vietnam, or even Singapore – you can get away with bidding just 0.01 USD for a click. Although your advertisements will not show often, and there might be days when it will not make it to the advertising rooster at all, in the end you will get some clicks to your site/fan page for just 0.01 USD.
Being a business you produce something or some sort of service – the actual cost of it are usually lower to you, if you don’t count the margin. So rather than buy advertisements or and iPad for a prize in a contest (must Ninja Cat say how much she loath the whole iPad as a contest prize idea?), tap into resources you already have. A good way to get potential clients to know about you and your product/service is to organize a giveaway. If you already have some social media presence, then just announce that you will give away this-and-that, and to participate, the giveaway participants need to spread the word – be it by writing a blog post, linking to your giveaway, tweeting about it, or updating their Facebook status and tagging you in it.
If your social media presence is low, look up a blogger that writes about something from your field, or is known for affinity to product/services from your field. Most bloggers will gladly accept sponsored give-away prizes (it’s best to pick someone who has already organized a few giveaways), and will help you gain better recognition of your business.