Marketing Ninja Cat: Let’s crate a virtual host, that would talk to people and answer their questions. Let him be there for them every day, talk about their problems and get to know them.
Ignorant Manager: But that’s so time consuming and tedious.
Marketing Ninja Cat pulls out her “Claws of Death” and rips Ignorant Managers liver out.
Lesson: If you are to lazy to talk and engage with your audience, do not try to join social media. It’s disrespectful to expect that your customers will do your work (that you were to lazy to do) for you.